# Thuru 304 — 30-Day Facebook Launch Calendar

_PREMIUM 30-DAY FACEBOOK LAUNCH PLAN — THURU 304 (Sri Lanka-first, free-to-play, virtual-only)

GOAL ARC: Days 1-7 = LAUNCH BLITZ (own the feed, seed the pin, exhaust the hero reels while attention is highest). Days 8-30 = SUSTAINABLE ~5 posts/week (we deliberately rest Tue + one weekend slot each week to avoid feed fatigue and protect reach), looping a proven content wheel: Reel -> Feature Feed -> Engagement/UGC -> Story -> Text/community, so the algorithm always sees fresh formats from a fast-growing Page.

THE 7 IMAGE CREATIVES (rotation): cover + profile are one-time Page furniture (set Day 1, not "posts"); the 5 real post creatives are launch[PIN] / multiplayer / voice / clubs / trust. Each is re-served once more after Week 1 in a fresh language + theme so a creative never repeats in the same language.

THE REELS (the heavy hitters): 60s LAUNCH AD (9:16 / 1:1 / 4:5) = the energetic in-app hook; 60s AI-HOST FILM (16:9 / 1:1 / 9:16) = hosts Sanj & Nethmi walking you through the table. Reels are our top reach driver, so they anchor Day 2, then recur ~1x/week, each cut/aspect chosen for placement (9:16 for Reels tab, 4:5/1:1 for in-feed).

5 STARTER POSTS (paste-ready, from the FB kit): 1=launch announce, 2=multiplayer invite, 3=voice chat, 4=closed-trump strategy, 5=bidding. Referenced verbatim as "use starter post N" on their feature days; all other captions are fresh short hooks in the kit's voice.

LANGUAGE ROTATION (SL audience): EN / Sinhala (සිංහල) / Tamil (தமிழ්) cycle across days, never the same creative twice in one language. EN carries the formal launch + film; SI leads engagement/UGC and weekend community posts (largest SL segment); TA gets dedicated feature + engagement + a milestone moment so the Tamil-speaking 304 crowd is courted, not bolted on. Roughly 12 EN / 11 SI / 7 TA.

BEST-TIMES (Asia/Colombo): weeknights 7:00-9:00pm is the core slot (commute-home + dinner scroll); Stories also fire at 12:30pm lunch; weekends use 3:00-4:30pm afternoon + the 8:00pm peak. Launch day (Sun) goes 8:00pm prime; the pin lands first so every later post compounds onto it.

ENGAGEMENT / UGC ENGINE: recurring prompts "tag your 304 crew", "best closed-trump call?", "screenshot your winning hand", "who's your table champion?", caption-this, this-or-that, and a Day-30 community celebration. These are the cheapest reach + the social proof that converts cold viewers — every one stays 100% free-to-play, virtual-only, no betting/money.

COMPLIANCE GUARDRAIL (every post): free to play · virtual play only · just for fun · pure skill, zero gambling. Money/betting words appear ONLY as protective negations ("no betting", "no cash-out", "no real-money prizes"). Card terms (trump, closed-trump, bid, trick, champion) always read as card-game vocabulary. Trust creative is posted twice (EN + TA) to bank credibility early._

| Day | Type | Asset | Theme | Lang | Best time | Caption |
|---|---|---|---|---|---|---|
| 1 | Feed | launch [PIN] creative | Launch blitz — Day 1: the announcement (PINNED to top of Page). Set cover + profile creatives today too. | EN | Sun 8:00 PM | use starter post 1 |
| 2 | Reel | 60s LAUNCH AD reel (9:16) | Launch blitz — the hero hook reel; pure in-app energy, the table comes alive | EN | Mon 8:00 PM | Sharp bidding. Closed-trump depth. Friends at one table in seconds. The 304 we grew up on  |
| 3 | Reel | 60s AI-HOST FILM reel (9:16) | Launch blitz — meet your hosts Sanj & Nethmi; they walk you through the table | SI | Tue 8:30 PM | ඔයාගේ සත්කාරකයන්ව හමුවන්න 🃏 සංජ් සහ නෙත්මි ඔයාට මේසය පෙන්නනවා — කේතයක් එවන්න, යාළුවෝ ඕනෑම |
| 4 | Feed | multiplayer creative | Launch blitz — feature 1: play with friends from anywhere in seconds | EN | Wed 7:30 PM | use starter post 2 |
| 5 | Feed | voice creative | Launch blitz — feature 2: built-in voice chat, hear every bold call | TA | Thu 8:00 PM | use starter post 3 |
| 6 | Feed | clubs creative | Launch blitz — feature 3: clubs & weekly tournaments, find your table | SI | Fri 8:30 PM | ඔයාගේ ක්ලබ් එක හදන්න, සතිපතා තරඟවලට එකතු වෙන්න. හොඳම සෙල්ලම්කාරයෝ එක මේසයක. නිදහස්, විනෝදය |
| 7 | Engagement | engagement | Launch week close — UGC kickoff: rally the crew (highest weekend reach) | EN | Sun 4:00 PM | Tag your 304 crew 👇 Who's first to the table this weekend? Send them a room code — free t |
| 8 | Reel | 60s LAUNCH AD reel (4:5) | Week 2 anchor reel (in-feed 4:5 cut) — re-serve the hook to new followers | SI | Mon 8:00 PM | තුරු 304 — රාජකීය තුරුම්පු කාඩ් සෙල්ලම, ත්‍රී-ඕ-ෆෝ, ප්‍රිමියම් විදිහට. ඔබේ ෆෝන් එකේ සජීවී  |
| 9 | Engagement | engagement | Strategy talk — 'best closed-trump call?' (sparks comments, teaches the hook feature) | TA | Wed 7:30 PM | உங்கள் சிறந்த க்ளோஸ்டு-டிரம்ப் கால் என்ன? 🃏 கீழே சொல்லுங்கள் — திறமை மட்டுமே, பணம் இல்லை. |
| 10 | Story | voice creative (Story crop) | Story poll — 'Do you call out your bluffs on voice chat?' Yes/No sticker | EN | Thu 12:30 PM | Story poll sticker: 'Voice chat ON or silent assassin? 🎙️' — tap to vote. (Use voice crea |
| 11 | Text | engagement | Community story — short text post: 'the 304 we grew up on, now online' nostalgia hook | EN | Fri 8:30 PM | Remember crowding around one table for 304 at every family get-together? Now the whole cre |
| 12 | Reel | 60s AI-HOST FILM reel (1:1) | Weekend reel (square in-feed) — hosts re-introduce the table to weekend scrollers | SI | Sat 3:30 PM | මේසය ළඟ සංජ් සහ නෙත්මි එක්ක. යාළුවෝ ඕනෑම තැනකින් — එක මේසයකට. සජීවී හඬ. ක්ලබ් සහ තරඟ. සියල |
| 13 | Engagement | engagement | UGC — 'screenshot your winning hand' (social proof + free reach) | EN | Sun 4:00 PM | Screenshot your best winning hand and drop it below 🃏👑 Best closed-trump finish gets a s |
| 14 | Feed | trust creative | Trust pillar — pure skill, zero gambling: bank credibility for the SL audience | EN | Mon 7:30 PM | 100% skill. 0% gambling. Thuru 304 is free to play, virtual play only — no betting, no rea |
| 15 | Engagement | engagement | Mid-launch milestone + this-or-this poll to re-engage | SI | Wed 8:00 PM | මේසය පිරිලා! 🎉 ඔයා කවුද — නිශ්ශබ්දව දිනන කෙනාද, නැත්නම් හැම තුරුම්පුවක්ම කියන කෙනාද? පහළි |
| 16 | Feed | multiplayer creative | Re-serve multiplayer in TA — court the Tamil-speaking 304 crowd | TA | Thu 8:00 PM | ஒரு கோடு அனுப்புங்கள் — நண்பர்கள் எங்கிருந்தும் சில விநாடிகளில் ஒரே மேசையில். தனிப்பட்ட அற |
| 17 | Story | clubs creative (Story crop) | Story — 'this weekend's tournament is filling up' countdown sticker, swipe to play | EN | Fri 12:30 PM | Story countdown sticker to the weekend club night: 'Seats filling up ⏳' + link to thuru304 |
| 18 | Reel | 60s LAUNCH AD reel (1:1) | Weekend reel (square) — fast hook for the Saturday afternoon scroll | SI | Sat 3:30 PM | තියුණු බිඩින් එක. තුරුම්පු ගැඹුර. තත්පර කිහිපයකින් යාළුවෝ එක මේසයකට. ඔයාගේ ආසනය බලාගෙන. නි |
| 19 | Engagement | engagement | Caption-this UGC — a tense closed-trump moment screenshot prompt | EN | Sun 4:30 PM | Caption this moment 😏 You're holding the last trump and it's your call. What's going thro |
| 20 | Feed | voice creative | Re-serve voice in SI — 'hear every bluff' relatability angle | SI | Tue 8:00 PM | මේසෙ ළඟ වගේ — සජීවී හඬ කතාබහ. ඔයාට ඕනෑම බොරුවක් ඇහෙනවා 🎙️ යාළුවෝ එක්ක සෙල්ලම් කරන්නම් කතා |
| 21 | Text | engagement | Strategy text — bidding wisdom prompt (uses starter post 5 angle, community Q) | EN | Thu 8:30 PM | use starter post 5 |
| 22 | Reel | 60s AI-HOST FILM reel (16:9) | Mid-week film re-cut (landscape, also seeds YouTube/web) — premium brand moment | EN | Fri 7:30 PM | Meet your hosts, Sanj & Nethmi 🃏 The royal trump card game — three-oh-four — made premium |
| 23 | Engagement | engagement | Weekend UGC — 'tag your 304 crew' (Tamil) to widen the TA community | TA | Sat 4:00 PM | உங்கள் 304 கூட்டத்தை டேக் செய்யுங்கள் 👇 இந்த வார இறுதியில் யார் முதலில் மேசையில்? ஒரு அறை |
| 24 | Story | profile creative (Story crop) | Story — behind-the-table: 'follow + turn on notifications for tournament nights' | EN | Sun 12:30 PM | Story: 'Don't miss club nights — tap follow + 🔔' with a quiz sticker 'Closed-trump or ope |
| 25 | Feed | clubs creative | Re-serve clubs in SI — best-of-ten matches & who's your champion | SI | Tue 8:00 PM | හොඳම දහයෙන් තීරණය වෙන තරඟ. ඔයාගේ මේසේ ශූරයා කවුද? 🏆 ක්ලබ් එකට එකතු වෙලා ඔප්පු කරන්න. නිදහ |
| 26 | Engagement | engagement | 'Who's your table champion?' — tag-a-rival prompt to drive friend invites | EN | Wed 8:00 PM | Who's the undefeated champion of YOUR table? 👑 Tag them so the whole feed knows — then se |
| 27 | Feed | trust creative | Re-serve trust in TA — reinforce safe, no-gambling promise for Tamil audience | TA | Thu 7:30 PM | 100% திறமை. 0% சூதாட்டம். தூரு 304 இலவசம், மெய்நிகர் விளையாட்டு மட்டுமே — பந்தயம் இல்லை, ப |
| 28 | Reel | 60s LAUNCH AD reel (9:16) | End-of-month reach reel — the hook one more time for the Reels tab | SI | Sat 3:30 PM | තවම සෙල්ලම් කරලා නැද්ද? 🃏 තුරු 304 — ඔයාගේ ෆෝන් එකේ රාජකීය තුරුම්පු සටන. යාළුවෝ, හඬ, තරඟ. |
| 29 | Engagement | engagement | Closed-trump strategy talk (TA) — re-use starter post 4 angle to teach + engage | TA | Fri 8:00 PM | use starter post 4 |
| 30 | Feed | launch [PIN] creative | Month-1 celebration — thank the community, re-affirm the pin, invite the next wave | EN | Sun 8:00 PM | One month at the table together — thank you, 304 family! 🎉 If you haven't taken your seat |

> Compliance holds every day: free to play · virtual play only · just for fun · no betting · no real-money prizes · no cash-out.